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    Clearance Solutions

    Increasing overall organic search traffic by 85%

    Campaign Highlights
    Case study clearance-solutions


    The client

    Clearance Solutions is an environmentally-friendly clearance company, delivering house and office clearance services in London and beyond.

    The brief

    Clearance Solutions wanted to improve organic presence and search traffic to their key services pages.

    The Campaign

    Start date: August 2014 – present

    After an initial smaller SEO campaign, Go Up designed and built a new website for Clearance Solutions. Our SEO team revised the site architecture and optimised content for the new site. We also assisted in migrating the site to https.

    The campaign budget is very restricted, and as such Go Up had to refine the strategy to include only that which we believed would create the most pronounced impact.

    During the campaign, our writing team focused on improving topic authority by both optimising service page copy and producing blog content to the theme of these key services.

    Other optimisation included adding added structured data to key services pages.

    Optimisation work was coupled with ongoing but low-key link building.

    The Results

    Clearance Solutions are now one of the most search visible businesses within their industry in the London area.

    Over the course of 12 months, search traffic overall close than doubled, increasing by 85% and 84% respectively.

    Clearance Solutions graph

    This is largely due to improved presence in the search results for key terms, including some of the following:

    KeywordSearch VolumePosition November 2015Position May 2016Position November 2016
    house clearance6300451
    house clearances16001173
    house clearance london130010115
    office clearance720143
    house clearance companies170221
    house clearance service1109253
    flat clearance london90421
    clearance company90735
    house clearance services708643
    property clearance
    house clearance uk40873
    commercial clearance30312
    commercial clearance30312

    *The rankings listed above are based on national visibility at the time. Rankings are taken on a selected date during the month indicated, usually at either the start or the end of the month. These figures are meant to provide an indication of improvements in search visibility. Different locations and different days within the month may show slightly different rankings.

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    "I cannot recommend Go Up more highly. They set ambitious targets, and promised to achieve these targets whilst adhering to Google Webmaster Guidelines. I am delighted to say that they have hit these targets. We are now one of the most search visible companies in the UK in our field."

    Rufus Hirsch

    Managing Director

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