Client:

Clearance Solutions

Property Clearance Specialists
“I cannot recommend Go Up more highly. They set ambitious targets, and promised to achieve these targets whilst adhering to Google Webmaster Guidelines. I am delighted to say that they have hit these targets. We are now one of the most search visible companies in the UK in our field. This has made a sizeable difference to our profitability, as we have a constant stream of Google generated enquiries. Communication has been great, and whenever Google has an update planned Go Up appears to be one step ahead, communicating a viable strategy. A top agency.”
Rufus Hirsch, MD
  • Over the course of 12 months, search traffic overall close than doubled, increasing by 85% and 84% respectively

The client

Clearance Solutions is an environmentally-friendly clearance company, delivering house and office clearance services in London and beyond.

The brief

Clearance Solutions wanted to improve organic presence and search traffic to their key services pages.

The campaign

Start date: August 2014 – present

After an initial smaller SEO campaign, Go Up designed and built a new website for Clearance Solutions. Our SEO team revised the site architecture and optimised content for the new site. We also assisted in migrating the site to https.

The campaign budget is very restricted, and as such Go Up had to refine the strategy to include only that which we believed would create the most pronounced impact.

During the campaign, our writing team focused on improving topic authority by both optimising service page copy and producing blog content to the theme of these key services.

Other optimisation included adding added structured data to key services pages.

Optimisation work was coupled with ongoing but low-key link building.

The results

Clearance Solutions are now one of the most search visible businesses within their industry in the London area.

Over the course of 12 months, search traffic overall close than doubled, increasing by 85% and 84% respectively.

This is largely due to improved presence in the search results for key terms, including some of the following:

Keyword Search Volume Position November 2015 Position May 2016 Position November 2016
house clearance 6300 4 5 1
house clearances 1600 11 7 3
house clearance london 1300 10 11 5
office clearance 720 1 4 3
house clearance companies 170 2 2 1
house clearance service 110 92 5 3
flat clearance london 90 4 2 1
clearance company 90 7 3 5
house clearance services 70 86 4 3
property clearance 50 5 3 1
house clearance uk 40 8 7 3
commercial clearance 30 3 1 2
commercial clearance 30 3 1 2

 

    *The rankings listed above are based on national visibility at the time. Rankings are taken on a selected date during the month indicated, usually at either the start or the end of the month. These figures are meant to provide an indication of improvements in search visibility. Different locations and different days within the month may show slightly different rankings.