When Go Up partnered with Harvey Jones, we encountered an important task. The website had accumulated a considerable amount of technical debt, including nearly 300 broken backlinks. Additionally, the organic traffic to the Harvey Jones website was heavily focused on brand-related searches, lacking exposure to industry key terms.
To address these challenges and enhance visibility and authority, Go Up initiated a comprehensive technical audit, paving the way for a detailed roadmap that prioritised Google’s Core Web Vitals. We resolved broken backlink URLs and implemented schema markups, ensuring a solid foundation for the website.
Our expertise extended to optimising metadata and on-page content, particularly on core landing pages and case study pages. We also established a targeted local SEO strategy, optimising Google My Business and showroom landing pages to cater to specific locations. Moreover, we fine-tuned existing content, resulting in improved rankings for key industry terms.
To position Harvey Jones as a leader in bespoke kitchen installations, we developed an informative content plan. We complemented this with ongoing link-building campaigns directed towards core and locational showroom landing pages, strengthening their industry authority.
- A significant increase of over 60% in overall organic sessions during H1 2022 compared to the same period in 2020.
- A noteworthy 96% boost in ‘Request an Appointment’ leads within the first six months of the campaign.
- A respectable 66% rise in ‘Request a Brochure’ leads during the initial six-month period.
Furthermore, our strategic initiatives resulted in a 42% increase in non-branded traffic throughout the campaign, with a commendable 38% surge achieved in the first six months. In local markets, ‘Request an Appointment’ leads rose by an impressive 93% within the initial six months, while ‘Request a Brochure’ leads experienced a substantial growth of 209%.