Client:

Oaksure Property Protection

Vacant Property Security
“Excellent service. They have adapted very well to our requests and achieved top rankings for our main keywords. We continue to see consistent progress every month on secondary keywords. Always available when we need them and a good range of skilled staff to assist with the different aspects of SEO.”
Daniel Hudson, Managing Director
  • 360% increase in organic traffic after 24 months
  • 44% increase in organic traffic after 12 months

The client

Oaksure Property Protection is a London-based vacant property specialist that provides security for commercial, residential and heritage properties by means of property guardians and security guards.

The brief

Oaksure was looking improve its presence in search and attract more quality, transactional traffic for some of their key services.

The campaign

Start date: November 2014 – present

Go Up worked with Oaksure management to revise their content, site architecture and UX.

Our writing team optimised copy on all key transactional pages to improve topic authority.

The design team improved calls to action and page layout on selected pages.

Once content updates were complete we secured a number of key high quality links for the site.

The results

12 months after the start date, traffic from search had more than doubled, increasing by 126%.

But it was in the second year of the campaign that the business really reaped the full rewards of our optimisation work.

By the 24th month, traffic from search had increased by 261% since the start of the campaign.

The increases in organic traffic were in part due to the improved visibility our team was able to achieve through combined onsite optimisation and selective link building.

These included:

Keyword Search Volume Starting Position in Search Position after 12 months Position after 24 months
vacant property security 110 15 4 2
vacant property 110 19 4 4
property protection 70 7 6 1
property security 50 12 8 3
empty property security 50 70 8 2

 

    *The rankings listed above are based on national visibility at the time. Rankings are taken on a selected date during the month indicated, usually at either the start or the end of the month. These figures are meant to provide an indication of improvements in search visibility. Different locations and different days within the month may show slightly different rankings.