Preventing Google Panda from negatively impacting your site is actually quite simple. The best way to reliably and sustainably improve SEO is to produce high-quality, unique content, and not cut any corners along the way.
From content strategies, to technical website construction, there are a number of considerations to be kept in mind. Remember that the best way to get a rounded understanding of strategy is to discuss with your SEO agency.
The page must provide the user with the information, solution or service promised.
If it doesn’t, either the content, the design, or the onpage features aren’t up to scratch. This will drive people away from the site, causing a low engagement rate, poor user experience and ultimately reduced visibility.
A domain should have strong external links as references.
One way to show search engines that you have collated reliable information into a high quality informational resource is by referencing your sources. If Google can see that you are striving to provide your user with accurate information, it understands you are a responsible content curator and will reward you with boosted visibility. These links can also help search engines make associations between your site and the high quality, topic-relevant sites being referenced.
Backlinks are vital.
Building a great backlink portfolio (collection of reputable websites with links pointing to your site) is an essential part of any SEO strategy. Panda plays an important role in this, favouring pages with a high number of external sources linking to it, from pages which mention the linked-to content in a positive light. These positive, relevant backlinks prove that you are a resource and that other people regard you as such.
Panda reads your reviews.
If you have a service or product which can be reviewed by independently verified sources, then make sure you are offering users the chance to assess it on your site. 5 star ratings which are in a format Google can understand will help the search engine recognise the quality of your service, and therefore your user experience.