Content is King
We believe that content is the digital currency of a brand; the more content it has, the richer the brand. So it pains us to see so many companies – especially young ones - treating it as an afterthought. Content – particularly branded content - isn’t a new thing, and can probably be traced back as far as the first P&G soap operas of the 1920’s. The main purpose then was to create something memorable beyond the actual product, to create emotional attachment and loyalty on a far deeper level with their target market of stay-at-home wives.
Do not be afraid of content, really it can be described as anything that can be used to engage and inspire your consumer base. And we are here to help.
At Go Up we build our clients content that starts conversations. We are experts at assessing the needs of your particular target audience and what can be done to reach and inspire them. Among other things, we specialise in:
Beyond the content itself, it can also form the basis of a link-building campaign as part of an overall SEO strategy. People like good content, so they link to it.
Regular content updates on your website are looked upon favourably in the search engines, so not only will your new content inspire your consumers, but it will actively contribute to stronger rankings.