Technical foundations
Carried out a comprehensive technical audit to identify opportunities to improve the site’s organic performance.
The brief
Make moving services easier to find
AnyVan was already generating significant organic traffic when the campaign began.
Our goal was to increase its search visibility further and drive more organic traffic to the service pages at the heart of the business.
64%growth after 6 months
76%growth after 12 months
225%growth after 18 months
“Prior to the start of Go Up’s campaign, AnyVan already had high levels of organic traffic coming to the service pages. However, within eighteen months of campaign commencement, this organic traffic had increased by 225%.”
James Ebdon, Marketing Director
The work
How we did it
Site architecture
Refined the site structure to create a clearer architecture and strengthen the search visibility of important service pages.
Service-page optimisation
Created uniquely optimised service pages designed around the searches most valuable to AnyVan.
Content strategy
Ran a targeted content marketing campaign to build topical authority around AnyVan’s core services.
Ongoing SEO
Continued to refine priority pages, site structure and technical elements as the campaign progressed and new opportunities emerged.
Online PR & link building
Strengthened AnyVan’s offsite authority through online PR and strategic link building, supporting the ability of its key service pages to compete in search.
The results
See the results
225% increase in organic traffic to service pages within 18 months
Campaign performance
Search rankings
64% growth after six months
Organic search traffic to AnyVan’s service pages increased by 64% within the first six months.
76% growth after 12 months
By the twelve-month mark, organic traffic to those pages had increased by 76%.
225% growth after 18 months
After eighteen months, organic search traffic to AnyVan’s service pages had increased by 225%.
Go Up is a leading SEO Agency in London. If you’d like to get a quote, please get in touch. We’d love to hear from you.
Testimonials
"Prior to the start of Go Up’s campaign, AnyVan already had high levels of organic traffic coming to the service pages. However, within eighteen months of campaign commencement, this organic traffic had increased by 225%."
Marketing Director
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Let’s start planning your project.
If you are interested in hearing about our services and what we can do to help your business, we would love to hear from you.