Banham

95% growth in non-branded organic traffic across 10 of 11 core services in under nine months

The brief

Strengthen Banham’s organic reach

Banham is an established security company specialising in protecting residential and commercial properties.

The goal was to increase organic traffic, with particular emphasis on non-branded searches leading into the eleven service areas at the heart of the business.

95%average non-branded traffic growth

11%increase in enquiries

10of 11 core services grew organically

“Go Up has been proven to be a valuable and capable SEO partner. Since the commencement of the campaign we have experienced a steady growth in our organic traffic in the range of 17% – 20%* year over year, and an equal increase in rankings for our main keywords.”
Lucie Banham, CEO

The work

How we did it

Technical foundations

Started with a comprehensive technical audit, using its findings to prioritise structural and technical improvements across the website.

Service-page optimisation

Refined the topical focus of Banham’s core service pages so they were better aligned with the non-branded searches prospective customers were making.

Site structure

Improved the structure and relationship between important pages, giving search engines clearer signals about Banham’s principal services.

UX improvements

Introduced targeted UX improvements to support clearer routes to enquiry alongside the SEO work.

Ongoing SEO

Continued monitoring and refining priority services as ranking and traffic data revealed new opportunities.

Online PR & link building

Began link acquisition from the outset of the campaign to strengthen Banham’s domain authority and support commercially important pages.

The results

See the results

95% growth in non-branded organic traffic across 10 of 11 core services in under nine months

banham graph — Year-on-year website and organic traffic during the campaign

95% growth across core services

In less than nine months, non-branded organic traffic to 10 of Banham’s 11 core service areas increased by an average of 95%.

11% more enquiries

The increased search visibility contributed to an 11% increase in enquiries.

32% organic growth

Within two months of the first optimisations going live, year-on-year organic traffic growth reached 32%.

“Security doors” reaches #1

The term improved from position #6 to position #1 during the campaign.

Position 100 → #7

“Door gate” climbed from position 100 to position #7.

Position 34 → #9

“Door entry phone” moved from position 34 to position #9.

Your brand, next

Want to be at the top of the results?

Let’s talk

Go Up is a leading SEO Agency in London. If you’d like to get a quote, please get in touch. We’d love to hear from you.

Testimonials

"Go Up has been proven to be a valuable and capable SEO partner. Since the commencement of the campaign we have experienced a steady growth in our organic traffic in the range of 17% – 20%* year over year, and an equal increase in rankings for our main keywords."

Lucie Banham

CEO

"Go Up has been proven to be a valuable and capable SEO Agency. Since the commencement of the campaign we have experienced a steady growth in our organic traffic in the range of 17% - 20% year over year, and an equal increase in rankings for our main keywords. They offer a holistic approach ranging from content marketing to technical SEO and always go the extra mile to deliver great results. They are highly recommended."

Georgios Karmpoulonis

SEO & Content Marketing Manager

Let’s start planning your project.

If you are interested in hearing about our services and what we can do to help your business, we would love to hear from you.