Search-led site architecture
Restructured the website around Clearance Solutions’ principal services, giving important commercial pages greater prominence and clearer relevance.
Clearance Solutions
Position #1 for “house clearance” alongside 85% growth in organic search traffic
The brief
Grow search visibility for Clearance Solutions
Clearance Solutions is an environmentally focused house and office clearance company operating across London and beyond.
They wanted to increase organic visibility and drive more potential customers into the key service pages responsible for generating enquiries.
With a restricted campaign budget, the strategy needed to focus tightly on the SEO activity most likely to create a measurable commercial impact.
#1for “house clearance”
85%organic traffic growth in 12 months
#1for multiple priority searches
“I cannot recommend Go Up more highly. They set ambitious targets, and promised to achieve these targets whilst adhering to Google Webmaster Guidelines. I am delighted to say that they have hit these targets. We are now one of the most search visible companies in the UK in our field.”
Rufus Hirsch, Managing Director
The work
How we did it
Service-page optimisation
Reworked copy on priority service pages to strengthen topical relevance around the searches most likely to generate customers.
Content strategy
Created supporting blog content around Clearance Solutions’ core services, expanding topical authority beyond individual transactional pages.
Technical foundations
Supported the website migration, including the move to HTTPS, while implementing structured data and other technical improvements across key service pages.
Ongoing SEO
Focused the limited campaign budget on the areas where continued optimisation was most likely to improve visibility and traffic.
Online PR & link building
Ran a focused, low-volume link-building programme to strengthen authority alongside the onsite work.
The results
See the results
Position #1 for “house clearance” alongside 85% growth in organic search traffic
Organic traffic
#1 for “house clearance”
Clearance Solutions reached position #1 for the campaign’s highest-volume priority search.
Multiple #1 rankings
The site also achieved position #1 for searches including “house clearance companies”, “flat clearance London” and “property clearance”.
85% growth in organic search traffic
Overall organic search traffic increased by 85% over 12 months.
Position 92 → #3
“House clearance service” climbed from position 92 to position #3.
Position 86 → #3
“House clearance services” climbed from position 86 to position #3.
One of the most visible businesses in its market
The combined ranking improvements established Clearance Solutions as one of the most search-visible businesses in its sector across London.
Go Up is a leading SEO Agency in London. If you’d like to get a quote, please get in touch. We’d love to hear from you.
Testimonials
"I cannot recommend Go Up more highly. They set ambitious targets, and promised to achieve these targets whilst adhering to Google Webmaster Guidelines. I am delighted to say that they have hit these targets. We are now one of the most search visible companies in the UK in our field."
Managing Director
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